WPP Subsidiary, Kantar Media, Invests in BIScience

Kantar Media, the global leader in strategic advertising intelligence, announced today its investment in BIScience, provider of AdClarity, a digital media intelligence platform specializing in cross-channel and global digital media monitoring, planning, and optimization.

Kantar Media’s collaboration with BIScience will tap on the daily monitoring and tracking of over 500,000 unique publishers and mobile apps across 22 million publisher pages worldwide and monthly monitoring and tracking of over 14.5 million campaigns in over 35,000 ad platforms. Together, Kantar Media and BIScience will collaborate on cross-channel digital solutions that will enable online media professionals to make data-informed decisions on media investments and strategic communications.

 

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