Two MIT Sloan Master of Finance alumni are entering the burgeoning hemp industry with an electronic trading platform for emerging markets.
Brian Liston and Edward Woodford co-founded Seed CX, which is awaiting regulatory approval from the U.S. Commodity Futures Trading Commission. The company’s goal is to provide a sophisticated trading infrastructure for emerging commodities that have recently become more accessible due to dramatic market restructuring, regulatory change, or societal shift. Seed CX will provide a derivatives trading platform, a wholesale marketplace, and a pricing data feed for participants in commodity markets to hedge, trade the underlying product, and access economic information for decision making. Seed’s first commodity is industrial hemp, a plant that is grown for an array of uses including building materials, batteries, paper, biofuel, clothing, makeup, and food.